We partnered with SmithGroup’s interior architect team to develop a distinct narrative and visual strategy—a cohesive transition between the buzz of the urban city and the calm of San Diego’s natural landscape. This San Diego project supports specialized electronics labs and a culture rooted in creativity, sustainability, and wellness. We designed, fabricated, and installed sculptures, floor graphics, murals, environmental graphics, styling, immersive conference rooms, wayfinding, and curated art.

Our process was deeply collaborative, ensuring our scope felt integrated with playful moments and hidden surprises for the users. The layered elevator lobby installation was designed using geometry pulled from the storytelling throughout the floor, with integrated viewfinders showcasing vintage postcards from iconic San Diego locations. As users traverse the floor, they are greeted by a Monte Carlo-themed conference room, Balboa Park wall-mounted sculptures, and a poster series highlighting a cyclist’s journey from downtown to home. These areas, with the rest of the floor, weave together local identity and a sense of belonging for the employees.