We carried out strategic branding of four floors for the Warner Music headquarters in Los Angeles. Each of the six record labels within the music group was represented in its own zone. We worked closely with each label, visiting their archives in a vault in LA (apparently every recording ever made by the Grateful Dead is stored in there…) to develop everything from the art curation, environmental graphics, wayfinding and custom furniture with a distinct flavor that all coalesced into the Warner Music Group umbrella brand.